Big Boots Type Design
Big Boots is a playful, bottom-heavy take on a slab serif. Each character is built within a 3x3 grid using monoweight diagonal, vertical, and horizontal lines in the top two thirds with solid fill or square/s in the lower third. Strict adherence to construction rules kept it all cohesive and created fun problems to solve.
Design Process
I began with a sketchbook brainstorm, focused on getting many ideas onto paper without judgment. Then from those pages of letters, I identified which ideas were interesting to develop.
In Illustrator, I created early versions of the letters in order to determine the similarities and differences between characters. Here, it became clear that the bottom-most part of each character could be represented with a single square in one of three positions (compare F, Y, and Q), a pair of squares (such as in R) or a long bar ( like the B).
For each character, I set up a grid of nine squares and filled in the bottom row for each character and used the top and middle row to draw the remainder with straight lines.
I identified two angles that could be used on all diagonal strokes. Introducing this constraint meant redesigning most of the characters, but also created a more pleasing unity across them.
Some characters were tweaked to create similarities and reduce complexity of form. For example, the ampersand was modified to mimic the bar of the G.
A few playful variants were introduced with the punctuation, notably with the octothorp, percent sign, and asterisk.
Finally, I went through several iterations of printing, markup, and refinement.
Big Boots is bold and graphic in black and white, fun in saturated colors, and striking in a striped monochrome pattern that reflects its slightly OCR-ish qualities. The below postcards, for sending notes to my fellow typophiles, show off the typeface’s fill-friendly quirks.